‘Goomy makes your feel fresh and clean.’
This is a basic idea that I consider.
There are three characters, frog, monkey and whale in package of goomy.
I’ll use these three characters with three commercials like a reference.

Here is rough story for this commercial.
At the beginning of story, Frog or whale or monkey eat something dirty and smelly like fly or fish or rotten apple.
After eating, they want to refresh their mouth, so they look for gum, Goomy to refresh.
I think that designing characters and their face is a main issue to make this story clear.

Here is a reference for commercial Goomy.

I’m not sure about animating characters on video footage,
but  this is really interesting.

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